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By: Jane Harkness
In the past, finding a plant-based option at a chain restaurant or fast food joint was quite a challenge—after all, Whoppers and Big Macs are not exactly vegan friendly. But lately, more and more companies are seeing a huge business opportunity in the vegan market. By adding vegan options, they can appeal to a whole new segment of consumers, and welcome former meat-eaters back to their old favorite chains.
Now, the popular fast-casual chain Shake Shack is getting in on the plant-based burger game with a new vegan patty on the menu. While some burger chains like White Castle have begun offering the Impossible Burger, Shake Shack decided to serve something totally new and unique to their company. Shake Shack’s culinary director, Mark Rosati, said that they had a specific flavor profile and texture in mind, so they started from scratch to create their vegan patty.
So, what did they come up with? The “Veggie Shack” burger is made from black beans, brown rice, and roasted beets. There are also a few unexpected ingredients: you might taste a subtle, spicy kick from a hint of jalapeno pepper, and the recipe includes just a touch of dates to balance out the savory flavors with a little sweetness. Plus, the outside of the patty has a thin coating of crusty, gluten-free bread for some extra crunch!
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The Veggie Shack is served with lettuce, onions, pickles, vegan mayo, and provolone cheese—to make it completely vegan, simply ask for no cheese. It is important to note that the regular Shake Shack buns contain traces of dairy, so make sure to ask for your patty on their gluten-free, vegan bun or in a lettuce wrap instead. Good news: Shake Shack’s crinkle cut fries are vegan, so you will always have a delicious side!
Currently, the Veggie Shack is available at select locations in New York City, Los Angeles, and Austin, Texas. However, the company will expand the availability based on demand. Shake Shack also served up the Veggie Shack at the Eat Drink Vegan festival in Pasadena, CA over Memorial Day Weekend. This 3-day event featured over 100 vegan vendors, and the Veggie Shack was a highlight for attendees.
Vegans are still trying to persuade other popular chains to add more plant-based options to their menus. While McDonald’s debuted their McVegan in Finland and Sweden, many people want to see the burger available in the US. If you would like to see more vegan options at fast food chains like McDonald’s, you can sign the petition here!
