The Wholesome Culture Backpack | Wholesome Culture
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Our collaboration with Bali artisans to make this Wholesome Culture backpack is one of the most exciting projects we’ve ever worked on. After a lot of love, the final product is a gorgeous backpack made with the softest organic cotton and eco-conscious, plant-based dyes. And to make it extra special, our designer created a one-of-a-kind liner loaded with self-love messages. The goal: make you feel inspired every time you open the zipper!  We’re so excited to share this new product with you and give you a peek behind-the-scenes.

PS, to be as gentle on the Earth as we can, we only made 300 backpacks. Go here to shop the backpack while they’re still here!

Behind the Scenes in Bali: The Wholesome Culture Backpack 

About six months ago, our founder, Audrey Castonguay moved to Bali and manifested her dream backpack with the help of local artisans. She wanted this backpack to be more than a bag but a thoughtfully-made staple to complement your conscious lifestyle. Which is why every Wholesome Culture backpack is handmade in Bali with organic cotton and also stone washed with plant-based dyes to give it that loved & worn-in look.

A look at the making of the backpack in Bali
A look at the making of the backpack in Bali

The priority was to create something both sustainable and mindful, but also durable and practical. You’ll see the pack is full of pockets and compartments — inside and outside. Here are some of the organizing features:

  1. Roomy main compartment big enough for your everyday essentials
  2. Interior sleeve for your laptop + pocket for your water bottle
  3. Additional compartments for keys, accessories, snacks, whatever!
  4. Handy clip-on strap — so you can attach your keychains or anything else you want accessible.
  5. External “Universe Has Your Back” pocket, which is ideal for stashing pens and a phone!
Wholesome Culture Backpack: interior
Interior look at the backpack

To make this backpack as versatile as possible, it also has adjustable straps, so you can wear it as a classic backpack or a crossbody – depending on your mood or needs.  For example, we love wearing it as a backpack when we’re carrying our computer but prefer it as a crossbody when running errands or going for a walk. And it comes in two colors: rose or denim.

Wholsome Culture Backpack: Denim
Wholesome Culture Backpack: Denim
Wholesome Culture Backpack: Rose
Wholesome Culture Backpack: Rose

But what makes this backpack really special?

Inspired by our Wholesome community, this backpack is our love letter to all of you! Our amazing in-house designer created fun, uplifting sayings in hand-lettering —  ranging from “I am so loved” to “All I need is within me” to “Inhale love, exhale gratitude.” Plus, there are cute illustrations of flowers, eyes, and stars to give it an added touch of creativity and optimism.

The best part: with every purchase, you can feel good knowing you’re supporting local makers in Bali, along with animal rescue organizations and environmental nonprofits. Like always, we’ll donate 10% of profits to our Giving Back Partners. 🙂

Interior self-love designs

Whether you’re trying to keep your essentials in one place in your apartment or in need of a way to store your school essentials while walking around campus, our backpack is here to help bring you a sense of joy everywhere YOU are. We hope you love them as much as we loved making them!

The Wholesome Culture Backpack

Go here to shop this organic, eco-friendly backpack before it sells out!  We only made 300 of these backpacks, making them truly limited-edition treasures!

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