The ultimate guide to cruelty-free beauty - Wholesome Culture - Blog
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Love makeup and taking care of yourself? We do too!

Unfortunately, many major brands still aren’t cruelty-free.

Not sure which products are vegan and don’t test on animals? Here is your ultimate guide to cruelty-free beauty:

What does cruelty-free certification mean?

Simply put, cruelty-free means that no animals were used to test a product.

This certification, which is becoming increasingly common, is however only proof that the finished product is exempt from animal testing.

This loophole doesn’t preclude companies from testing individual ingredients found in the product on animals or from contracting other companies to do the testing.

This begs the question.

How can you know if a product is truly cruelty-free?white bunny

To this day, the Leaping Bunny Program is the only certification that takes into account all phases of a product’s development, laboratories, and suppliers of individual ingredients.

Cruelty-free vs. vegan

Even if a product states that it’s 100 percent cruelty-free, it might not be vegan.

Remember, cruelty-free means that no animal testing occurred. There might still be animal derived ingredients in a cruelty-free product.

Your best bet is to look for the Leaping Bunny Program logo and the certified vegan logo. You can also check the ingredients list.

Here are some sneaky animal derived ingredients you may find in personal care products and cosmetics.


Need help finding great vegan and cruelty-free products? Here are some of our favorites!

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